Karolen is driven by a passion for business development, entrepreneurship, and innovation. She is inspired by generating creative solutions, brainstorming growth tactics, and crafting unique opportunities for small businesses. She specializes in breakthrough strategies, ideation, graphic design, branding, social media, event production, and organization & systems.
Karolen has a roster of clients that she empowers by identifying opportunities and calculated strategies. She helps her clients leverage their talent and passion to optimize success. Her clients often comment on her sensible methodology, unique perspective, resourceful ideas, and enterprising solutions.
Karolen began her career in sports marketing and event development with the Sacramento River Cats Triple A baseball club. She initially worked in marketing, game day events, and promotion and quickly moved into overseeing the expansion of the stadium’s live event division, operating multi-day festivals, concert series, and immersive experiences. Karolen became known as a respected event developer, meticulous planner, and resourceful operator.
She then started a consulting career in marketing and development and went on to help market, promote, and expand an existing seasonal event platform at SilverBend, an entertainment farming enterprise, and helped create a new year-round wedding and private event expansion.
Karolen also contributed to the childhood cancer nonprofit, Keaton Rafael Memorial, as the Development and Marketing Manager, where she executed several fundraising events, expanded and streamlined services and communication, assisted in creating new marketing plans, updated website design, and branding campaigns.
In 2010, she formulated from conception Spot On Yogurt, just prior to the explosion of the self-serve yogurt craze. From business plan to execution, she created and curated every detail as she capitalized on her intrinsic entrepreneurial spirit. In 2011, Spot On Yogurt won the Idaho Small Business of the Year Award.
In between consulting clients, Karolen helped launch All Axis Entertainment, a talent buying, event development, and consulting firm.
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